Our studio worked on Mare Aperto tuna rebranding.
When finished, the client also needed to engage buyers and media to share
its sustainable philosophy.

So we thought about a limited edition tuna packages: outside they look like
the packagings sold in supermarkets, while, inside, we designed a surprising
unboxing experience with 3 pop-ups.




  






"Tuna don't swim alone: our yellowfin tuna are caught 
avoiding the capture of dolphins that live in the same waters"



 

 




"Sustainability is a tradition: we train the crews of our fishing boats 
to know and use only the practices of sustainable fishing."





  




"The sea has its seasons: we fish in compliance with seasonality and protected marine areas 
to protect all species, allow the laying of eggs and their growth."





Creative direction: 
Emanuele Basso, Elena Carella
Design: 
Copywriting: 
Illustration: 
Incubator:
Stratego Group
Videomaking:



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