Our studio worked on Mare Aperto tuna rebranding.
When finished, the client also needed to engage buyers and media to share
its sustainable philosophy.
its sustainable philosophy.
So we thought about a limited edition tuna packages: outside they look like
the packagings sold in supermarkets, while, inside, we designed a surprising
unboxing experience with 3 pop-ups.
the packagings sold in supermarkets, while, inside, we designed a surprising
unboxing experience with 3 pop-ups.
"Tuna don't swim alone: our yellowfin tuna are caught
avoiding the capture of dolphins that live in the same waters"
"Sustainability is a tradition: we train the crews of our fishing boats
to know and use only the practices of sustainable fishing."
"The sea has its seasons: we fish in compliance with seasonality and protected marine areas
to protect all species, allow the laying of eggs and their growth."
Creative direction:
Emanuele Basso, Elena Carella
Design:
Copywriting:
Illustration:
Incubator:
Stratego Group
Videomaking:
• the6thmilano.com •
