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As a cycle traveler, it was a joy when Salewa asked me to create artwork for the inauguration of their 2023 bike line at the new Oberalp store in Bolzano.
The concept "bike to" guided the entire collection, portraying the bike as a means to explore new outdoor adventures.
Based on this concept, I designed the panel for the exhibition area, capturing the transformative power of cycling. It showcased individuals setting forth on bicycles, embracing the thrill of discovery and the joy of traversing diverse terrains.
Once displayed, the panel spoke the language of adventure, encouraging others to follow their hearts and discover the world on two wheels.
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