SCHAR - Seeding a better world

The video was produced for Schaer in collaboration with Arteficegroup, to promote the sustainability of the new packaging.

WE ARE SEEDING A BETTER WORLD, ONE PACK AT A TIME

Shaer, the gluten-free food brand, has launched a new, more sustainable packaging on the market. To communicate this new direction, it has decided to produce a short animation to explain the innovations introduced. Artefice Group, the agency that coordinated the project, with art direction by Tommaso Terruzzi and copywriting by Matteo Daffi, created a team consisting of the illustrator Federico Epis, animator Davide Pagliardini, and sound designer Enrico Zavatta to realize this project.

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ANIMATIC

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Thanks for watching!

CREDITS:

Illustration: Federico Epis
Original music & sfx: Enrico Zavatta
Agency: Artefice Group
Art Director: Tommaso Terruzzi
Copywriter: Matteo Daffi
Client: Schär

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